3/16/2023 0 Comments Inmr version 5![]() By using IQA protocols and the nine elements of this study, Majorįindings were validated with research participants. Originality/value – The originality of the paper relies on the method and techniques used to gather andĪnalyze primary data, in which the unit of analysis (Suzano’s SV strategy) was considered a system. Innovability is Suzano’s essence, and SV strategies are the Of the whole organization culture and practice. For them, innovation is in service of sustainability, creating innovability. By doing so, the company unlocked innovation as a driver to achieve sustainable and responsible Suzano was led to get involved with the problems and conflicts’ Sustainable and collaborative management. Redefining productivity in the value chain and developing clusters with the local community-as strategies for Social implications – The company adopts the three forms of SV -reconceiving products and markets, ![]() Study may be used by business leaders to disseminate the SV policies and practices in their organization. Replicate it to investigate the adoption of SV strategies in other organizations. Practical implications – By using IQA protocols and the nine elements of this study, other researchers may Despite the findings about the company’s conflicts with localĬommunities and the strategy with small family producers, other studies could evaluate the strategy ofĭifferent stakeholders, such as the supply chain since Suzano is one of the leading companies of paper sales in Strategy to reconcile profitability and welfare. Research limitations/implications – This study was limited to studying the implementation of the SV as a Sustainable economic development, (4) purpose-driven leadership is the system’s driver. Materiality matrix, social welfare, profitability, ecosystem, business results, social results, impact and Suzano’s SV system, composed of nine elements and their relationships. Understand local community’s demands and a collaborative work raised the companies’ profitability andĮnabled prosperity for the community (3) the IQA procedures and protocols enabled the development of a Content analyses wereĬonducted with the support of Atlas.ti software.įindings – The most relevant findings of this research are (1) Suzano developed a unique strategy to spreadĬollaborative and innovation mindset throughout the organization called “innovability” (2) Suzano’s effort to Primary data were collected through in-depth interviews. IQA procedures and protocols were operationalized to get to The interactive qualitative analysis (IQA) method. Profitability and social welfare by joining innovation and sustainability.ĭesign/methodology/approach – The authors use an exploratory, descriptive qualitative approach using Purpose – This study aims to investigate how Suzano implemented shared value (SV) strategies to reconcile Shared value, Innovation, Sustainability, Strategy, IQA method Resumo Faculty of Economics Management and Accountancy, University of Sao Paulo, Sao Pauloīusiness Management, University of Sao Paulo, Sao Paulo
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |